Welcome to CoachCraig.com

Craig Lane is a freelance performance and lifestyle coach, and health assessor. His career takes him nationally to work alongside some of the largest corporate companies in the world, as well as some of the best athletes in the world.


Over the years, Craig has become an ambassador for the sport of triathlon through representing Great Britain all over the globe, in world and european championships, as well as invite only events.


Paired with his sporting achievements, Craig has educated himself extensively to combine his wealth of knowledge with experience, to provide his clients with the best possible services they require. Most recently Craig has been involved with Modern Pentathlon GB where he coaches athletes on the World Class Talent Programme and The England Talent Programme, which has produced the current top 3 ranked under 19's athletes in Britain in the start of the 2018 season.


Craig regularly gets invited back to his old university to provide guest lectures to share his experiences with up and coming sports science students and BUCS athletes. To date, Craig has been rewarded the best coach in Yorkshire 2015, his founding club Humber Triathletes has won best club 2015, and also best non-commercial event 2017 with the help of his fellow directors, committee and club members who share the same ethos as himself.


We all know that competing in the sport we love takes serious time and dedication. Whatever your level as an athlete, training takes up a big part your life, so you want to be sure that the training you’re doing will maximise your performance come race day.


It's about making the most of your training - make it count.


You need to have total confidence that your coach knows exactly what they’re talking about; that the programme they set is right for you, that it’s achievable within your lifestyle constraints, and that everything they ask of you is based on experience and science to improve performance. And you need to be able to communicate with your coach if you’re not sure about something or question why they’re asking you to do a particular thing.


At Coach Craig, you can be sure of all these things, because I have been there myself.


I have raced at the highest level and know what it physically takes to do the programmes that I set my athletes. I have made mistakes in training and in races, and I have learned from them, so you’ll be able to avoid those same pitfalls. I have fitted training around a busy lifestyle and I have experienced the dramatic highs and lows that come with this demanding sport.


The support I create takes all of that into account and is based around the same philosophies that have helped many of my GB athletes qualify for World and European championships and achieve age-group podium positions.


Most importantly you’ll be able to train with the reassuring knowledge that you’ll get to the start line race-ready and in the best possible shape.


So if you choose Coach Craig to help take your performance to the next level, you can trust in the programme, the nutritional expertise and the advice that i give you, and i am not just saying that – check out what our athletes think.


Craig Lane

Creator & Head Coach, Coach Craig


  • Sports Coaching and sciences BSC
  • level 4 Sports coaching and leadership
  • level 4 Introduction to sports psychology
  • level 4 Introduction to exercise physiology
  • level 4 Exercise prescription
  • level 4 Nutrition for health and well-being
  • level 5 Coaching children and young performers
  • level 5 Principles of analysing sports performance
  • level 5 Strength and conditioning
  • level 5 Motor learning and performance
  • level 5 Diet and nutrition
  • level 6 Managing the performance of athletes)
  • level 1 British Triathlon coaching
  • level 1 British Triathlon local technical official
  • level 1 Pentathlon GB laser/run
  • level 2 British Triathlon coaching
  • level 2 British Triathlon regional technical official
  • level 2 gym instructors
  • level 3 personal training
  • Triathlon England static bikes CPD
  • Triathlon England coaching children CPD
  • Training room studio cycling
  • Training room metabolic conditioning
  • Training room gym-based boxing
  • Active for all kids and special populations certificate
  • emergency at work first aid




“You can quit if you want, and no one will care. But you will know the rest of your life.”

– John Collins


Coach Craig Services


Whether your goal is to conquer and IronMan, qualify for GB, stay fit, attempt a challenging endurance event or set a new personal best; Coach Craig is here to help you achieve your goals. Whether you choose to work with Craig in person or online, our tools, techniques and progressive training approaches are individually tailored to suit you, to make you faster, leaner, fitter and stronger in the most time efficient manner.


Coach Craig offers the following services:


  • Immediate training feedback
  • Hand-built training schedules that are designed for people who are motivated to learn and succeed
  • A detailed, periodised training schedule for the coming season
  • Detailed e-mail follow-ups (discussing the weekly schedule)
  • Initiated consultations (calls / emails) each week & daily, where necessary
  • Real time coaching with instant extrinsic performance feedback
  • Daily training analysis, if and when necessary
  • Weekly / monthly reviews
  • Detailed swim, bike and running training sessions
  • Video analysis for visual and analytic biomechanical feedback
  • Monthly testing to gauge improvement
  • Analysis of power and/or heart rate files with simplified, easily explained breakdown of statistics and methods to apply it to       future training
  • Relevant swimming, cycling and running drills to help manipulate muscle memory to promote performance and reduce injury
  • Training & race day nutrition advisement
  • Mental preparation and consolation
  • Pre- and post-race analysis

Coach Craig does not just specialise in triathlon


To perform to your best it can be very useful to liaise with a professional to help you with your training decisions and focus. At Coach Craig we don’t just offer triathlon coaching we offer many of the following services:


  • Specific multi-sport coaching programmes
  • Physiological testing
  • Biomechanical analysing
  • Sports specific strength and conditioning
  • Sports psychology
  • Nutrition guidance and seminars
  • Group coaching
  • Exercise prescription
  • Personal training
  • Fitness classes and boot camps


Along with great coaching, advice and support, at Coach Craig we also have our very own testing facilities which includes the latest equipment such as:


  • Watt Bike Testing
  • Cardio Boot Camp equipment
  • Turbo training setup
  • Strength and conditioning equipment
  • Specialist treadmill and cardiovascular equipment
  • Physiological testing equipment
  • VO2 Max Testing
  • and much more...

performance & fitness testing

Coach Craig can improve your power, speed and performance using Wattbike’s accurate data to analyse over 40 parameters about your riding.


Leave no margin for error when it comes to measuring your performance, as each Wattbike has been engineered to deliver accuracy within 2% across the full range of watts.


It’s currently the indoor training tool of choice for World Champions Lizzie Armitstead and Joanna Rowsell-Shand and the UCI World Cycling Centre.


Monitoring your speed can tell you only so much about a ride, heart-rate monitors can tell you a bit more, but knowing your power output is a quantitative, repeatable way to assess how hard you are actually working.


From a coaching perspective, the flip side is that with power data you can also accurately determine the specific performance requirements of a given event/discipline. That’s almost like being given the answers to the exam questions, except of course you still have to put the work in to reach the targets. But just having that predictor is hugely beneficial and Coach Craig can help you reach

your potential by setting your specific power training zones.



Coach Craig Health Assessments will provide you with an excellent opportunity to prevent and highlight health issues in their early stages.


Our Health Assessments give you adequate time to discuss and explore all of your health and lifestyle related concerns.


Each Health Assessment includes quality time to discuss your bio-metric results with specialist health assessment professionals to discuss how you may enhance your lifestyle, and of course, with our health assessment you receive the peace of mind of getting a better understanding of your health.


We'll give you advice based on your consultation and assessment results, then share with you some recommendations for changes in your lifestyle.



nutritional advice & support

Whether you are a beginner, a professional athlete or simply exercising to improve your health, nutrition plays a big role in optimising the effects of physical activity. Making better decisions with your nutrition and hydration can result in improved performance, recovery and injury prevention.


Coach Craig offers a range of services to support your training goals. This can range from a daily food plan, to a comprehensive food and nutrition plan for training and competitions.


We will also advise the nutrients and supplements that are frequently included in an athlete’s dietary program to help you race and recovery properly.

personal training & fitness coaching

Whatever your goal: Sports Development, Weight Loss, Fitness Development, Muscle Gain, or just to add variety to your workout, Coach Craig can help you.


Coach Craig is also a qualified personal trainer and is here to help you, step by step. Each session is tailored to help you achieve your personal goals and to adopt a long term lifestyle change.


Coach Craig will design a bespoke exercise programme, give you expert advice and provide one to one training sessions in my personal studio or at your own home.

real time analytic video analysis

Coaches often deliver information either verbally, visually or kinaesthetically to cater for all learning styles. However sometimes athletes just do not understand unless they actually see for themselves.


Coach Craig also offers real time analytic video analysis for you to visually see your biomechanical movements for you to fully understand the areas requiring improvement.


Whether it is recording your biomechanics during the four phases of running, or underwater for stroke correction we can instantly show you feedback then send over all your files with a complementary training programme to help manipulate and re-develop your motor programme to make you more biomechanically efficient athlete.

Training Peaks


It starts with having a clear goal, finding expert instruction, performing structured training and receiving immediate feedback throughout the process.


Whether you want to finish first or finish for the first time, Coach Craig will help you meet the challenge. Set your goals, give expert guidance, train smart and much more all delivered using the latest Training Peaks software .

VO2 & Maximal

heart-rate testing

Coach Craig also offers VO2 max testing, or maximal oxygen consumption, this refers to the maximum amount of oxygen that an individual can utilize during intense or maximal exercise. This measurement is generally considered the best indicator of cardiovascular fitness and aerobic endurance. The more oxygen a person can use during high level exercise, the more energy a person can produce.


This test is the gold standard for determining cardiorespiratory fitness because the muscles need oxygen for prolonged aerobic) exercise, and the heart must pump adequate amounts of blood through the circulation to meet the demands of aerobic exercise. Contact me to find out more...





For all enquires please complete the contact form below. Coach Craig will reply within 24hrs.

+44 (0) 0782 532 5547



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